Last feed update: Thursday October 2nd, 2014 12:43:50 AM
Penn State NewsProfessor: ALS challenge brings new possibilities to nonprofit marketingPenn State NewsUNIVERSITY PARK, Pa. — “I couldn't imagine anything like this happening in the time when social media didn't exist,” Edward Miller, a senior majoring in biochemistry, said about the now-famous ALS Ice Bucket Challenge campaign that gained worldwide ...and more »
Using Social Listening to Focus Your Nonprofit Online Marketing MessageBusiness 2 CommunityThe rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy.
Business 2 CommunityHow to Create a Nonprofit Business PlanBusiness 2 CommunityIn a nonprofit business plan, the marketing section is expanded to a marketing and development section. Marketing addresses the nonprofit's target market, and all the analysis of identifying and reaching out to these customers applies equally to for ...
News & ObserverReal Deals: Nonprofit CESI getting into affordable housingNews & ObserverAfter CESI lost the Washington Terrace deal, the firm handling the marketing of the complex told the nonprofit about another property for sale: Cambridge Village in Durham. CESI recently put the Durham complex, which includes 83 single-family homes ...and more »
6 Tech Tools Nonprofits Should Migrate to the CloudBusiness 2 CommunityThe recent NTEN survey revealed there is, on average, one information technology employee for every 30 nonprofit employees per organization. This struck me as a bit odd since at least 90% of all registered nonprofits have less than 30 employees. In ...
How Branding and Marketing Helped 4 ACA Health Exchanges SucceedThe Nonprofit QuarterlyWhat is striking about their conclusions about branding, marketing, outreach, and systems is that nearly everything in the Kaiser report is what smart nonprofits know about how to deploy their resources to reach people in need. ... should be reaching ...and more »
5 Ways To Get Your Nonprofit's Online Content SeenBusiness 2 CommunityFor most nonprofit executives, social media and content marketing is still an unknown wild, wild west. The unbelievable success of the Ice Bucket Challenge will now move this largely untapped communications vehicle to the forefront of many discussions.
5 Steps To Boost Conversion Rates Through Your Content Marketing StrategyForbesGreat copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, 7 days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it ...and more »
CT PostBusinesswoman brings expertise to nonprofitCT PostIn 2010, she decided to retire from Pitney Bowes, where she had worked for 11 years, most recently serving as the company's chief marketing and communications officer. The following year, Ross announced she would retire. She encouraged James to apply ...
PolitiFact'New York Post' op-ed rebuts starving children claim that was never madePolitiFactHuber, who is a marketing consultant and not a full-time Post employee, then challenged Feeding America's "nonsensical claim that one in five kids is fighting starvation daily." "The only .... Huber acknowledged that "starving" was his word, not the ...
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